Inside Steve's brain - by Leander Kahney
I picked up this book from one of the bookshops in my office campus during an after-lunch-idle-browsing-session. The cover promised to provide 'business lessons from Steve Jobs, the man who saved Apple'. It was curious to see that he was not described as the man who created Apple, but as the man who saved Apple. I guess it is more heroic to 'save' a company than just grow it from nothing. In that sense, it worked out well for Steve that he was kicked out of Apple and that Apple got itself rotted. I had no expectation from the book and the book met it admirably. It is an easy read, especially if you are interested in Apple and Steve Jobs. It talks about how Steve Jobs rebuilt Apple from the ruins. The first thing that he did was to clean up the product-line, especially narrowing down the number of models and configurations. While the rest of the PC industry was all about providing as much choice to the customer, he saw that it was Apple's opportunity to differentiate